Creating Custom Coffee Cup
Creating Custom Coffee Cup
This interesting article addresses some of the key issues regarding Custom Coffee Cup. A careful reading of this material could make a big difference in how you think about Custom Coffee Cup.
Customers always like a good product, but having them like a good product is not enough. If you really want to succeed, no matter what business you're in, you need to establish brand loyalty. You need to have the same customers coming back time and time again. You need to have them using your service exclusively. This is why custom promotional products are such a good gimmick.
It can be notoriously difficult to get customers in the door, so once you get them in the door you need to capitalize on them. Custom promotional products, such as custom T-shirts and custom coffee cups, can do just that. When I first started out in business, I ran my own coffee shop. It was a notoriously difficult time to start coffee shops, because Starbucks was encroaching on everyone. We made a great cup of coffee, however, and we had a great logo. We printed it on every custom coffee cup, and would randomly give away actual custom coffee mugs to certain customers. People actually liked the way our custom coffee cup looked. We had an adorable mascot, a slick design, and beautiful lettering. I suspect that some people came back just because they enjoyed the look of the place. Although it was hard to get them in the door because of the Starbucks nearby, once we did, we managed to retain a lot of them as regular customers.
Hopefully the information presented so far has been applicable. You might also want to consider the following:
Although the customized mugs are especially suited for coffee shops, they are by no means unsuitable for other applications. Think about radio, for example. Do you know of a single radio station that does not give out a custom coffee cup? There's a reason for that. People listen to the radio in the morning, and in the morning they want their coffee. Through the use of a custom coffee cup, the radio station can create an association between morning coffee and a particular morning radio show. This makes the customer much more likely to keep listening day after day.
Although ca ustom coffee cup from a radio might not stick out in a person's kitchen, or in his mind, nonetheless it might have a great psychological effect on him unconsciously. It might keep him listening to the same station day after day, even though it never tells a single clever joke. If radio stations (which generally provide an awful products and give it away for nothing) can make use of a custom coffee cup to create brand loyalty, why can't you?
So now you know a little bit about Custom Coffee Cup. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.
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